In 2016, NXTGEN embarked on a mission to revolutionize the hookah industry. What began as a quest for perfection evolved into a groundbreaking line of premium, non-tobacco, nicotine-free hookah blends that set new standards for quality and sophistication.

Unlike anything else on the market, our flavors are born from nature and perfected through innovation. Owning and cultivating our own farms in the Netherlands allows us to select only the finest flowers, ensuring the highest purity and quality. Each leaf undergoes a meticulous curing process to preserve its natural richness before entering production.

By 2018, our relentless pursuit of excellence led to the creation of our first signature blends, marking the beginning of a new era in the hookah world.